Transforming IT Communication: The Impact of Artificial Intelligence
DOI:
https://doi.org/10.63075/6dq9b665Keywords:
AI-powered communication tools, IT communication, Technology Acceptance Model (TAM), Communication Theory, Mixed-methods researchAbstract
This study provides an in-depth examination of the impact of AI-powered communication tools on IT communication, shedding light on the benefits, challenges, and future directions of these innovative technologies. Employing a mixed-methods approach, combining quantitative and qualitative data analysis, this research offers a comprehensive understanding of AI's role in transforming IT communication. Quantitative results reveal that AI-powered tools significantly enhance communication effectiveness, reduce time spent on communication tasks, and improve productivity. Furthermore, qualitative findings provide rich insights into the experiences and perceptions of IT professionals, highlighting the potential of AI-powered tools to automate routine tasks, provide personalized support, and enhance collaboration. Thematic analysis identifies three key themes: efficiency and productivity, technical challenges, and integration and analytics, which align with the Technology Acceptance Model (TAM) and Communication Theory. These findings underscore the importance of seamless integration with existing IT systems, advanced analytics capabilities, and ongoing development to enhance the effectiveness and user acceptance of AI-powered communication tools. This research contributes to the growing body of literature on AI-powered communication tools, informing strategies for effective AI adoption in IT communication and providing valuable insights for organizations seeking to leverage these technologies to improve their communication processes, drive innovation, and enhance competitiveness. Exploring the benefits, challenges, and potential areas for improvement, this study offers practical implications for IT professionals, researchers, and organizations, ultimately contributing to the development of more effective AI-powered communication tools and strategies.