Decoding Sensationalism: An In-Depth Analysis of News Reporting on AVT Khyber and Mashriq TV

Abstract

Sensationalism in media, characterized by the exaggeration and dramatization of news content, is a growing concern in contemporary journalism. This research focuses on the prevalence and impact of sensationalism in two prominent regional news channels in Khyber Pakhtunkhwa, Pakistan—AVT Khyber and Mashriq TV. Both channels play a significant role in shaping public opinion within the region, but their tendency to sensationalize news stories has raised questions about the ethical standards and social responsibilities of regional media outlets.

The study employs a content analysis approach, examining selected news broadcasts from AVT Khyber and Mashriq TV to identify patterns and themes of sensationalism. It also incorporates viewer surveys to gauge public perception and reactions to sensationalized news content. The key findings reveal that both channels frequently employ sensationalist techniques, particularly in their coverage of political events, crime, and social issues. This sensationalism is manifested through the use of emotionally charged language, dramatic visuals, and the prioritization of shocking headlines over substantive reporting.

The significance of this study lies in its contribution to the understanding of how sensationalism affects regional audiences in Khyber Pakhtunkhwa. The findings suggest that while sensationalist reporting may increase viewership in the short term, it can also lead to misinformation, heightened public anxiety, and a decline in trust in the media. The study's implications underscore the need for stronger ethical guidelines and regulatory oversight to ensure that news channels prioritize factual accuracy and responsible journalism over sensationalism. This research provides a foundation for further studies on media ethics and the impact of sensationalism in regional news outlets.