From Newsrooms to Algorithms: AI’s Role in the Future of Mass Communication in Pakistan

Abstract

The research examines how Artificial Intelligence alterations shape mass communication in Pakistan using a quantitative research framework. AI implementation in newsrooms throughout the world, media organizations use in AI algorithms to improve journalistic efficiency along with content engagement in Pakistani media organizations while it explores the change that AI brings to reporting practices and content engagement, and audience interactions. A structured survey is created to generate responses from 200 Pakistani news media specialists including journalists and authors and editors, and digital content managers, from major news organizations. The research obtained information on how journalists and media practitioners utilized AI as well as their responses and actions for its usage in journalism and content production. A range of descriptive statistics is combined with correlation analysis and regression techniques to process the data returned from the survey. The data is presented in the study by using Pie Charts for ease of readers, researcher, and policy makers. These methods are used to analyze relationships between AI use and important outcomes including content precision, audience engagement measures and attitudes about professional satisfaction and ethical reporting practices. Research findings shows that operational delivery changes within the media sector became significant once media organizations used artificial intelligence. The introduction of AI systems in market created operational efficiencies but also raised critical questions of journalistic ethics, as well as some assumptions of job loss and violations of ethical limits. The research findings suggests  development of new policy up security structures as well as an ideological shift towards a new technology that includes a level of media engagement and other educational practices and conclusive policy. A Pakistani contextual study of AI in mass media helps to uniquely expand international academic work in this area. The research offers meaningful suggestions for the assistance of stakeholders involved in media policy development and education who must be cognitive in shifting their practices to media technologies that accommodations AI as a process.