Digital Rivalries and Prestige Personas: Brand Identity and Oppositional Loyalty in the Luxury Fashion Industry. Annual Methodological Archive Research Review, [S. l.], v. 2, n. 5, p. 1–21, 2024. DOI: 10.63075/hadacf39. Disponível em: https://amresearchreview.com/index.php/Journal/article/view/46. Acesso em: 20 apr. 2025.