The Impact of Artificial Intelligence (AI) Integration in HR Practices on Employee Engagement and Organizational Performance

Abstract

Organizational dynamics are changing as a result of the incorporation of Artificial Intelligence (AI) into Human Resource Management (HRM), especially in institutions of higher learning. Using workplace adaptability as a moderating factor and employee performance as a mediating variable, this study investigates the effects of AI integration in HRM on organizational performance. A quantitative research methodology will be used to gather information from 300 respondents at various Sialkot, Pakistani universities. The correlations between these variables will be examined using structural equation modeling, or SEM. It is anticipated that the results would offer empirical insights into how workplace adaptation affects the relationship between AI-driven HRM and employee efficiency and overall institutional success. The study contributes to the growing body of knowledge on AI applications in HRM and offers practical implications for university administrators aiming to leverage AI for improved performance.